Truck side advertising consists of advertising on the sides and back of delivery trucks. These could be used on the smaller box trucks in a local area, or on the large semi-trucks that the entire country. Some trucks are equipped with GPS tracking, allowing you to pinpoint your messages at any moment.
Truck side broadens the reach of a national, regional, or local campaign; add variety, frequency, and value to a broadcast campaign, or as a stand alone campaign. Advertisers also turn to truck side advertising to penetrate markets with restricted or limited outdoor advertising, as well as in saturated markets.