Bus Advertising includes advertising on the exterior as well as the interior of buses. Exterior bus ads afford mass audience exposure as buses travel set routes through markets. Frequency develops from repeated exposures due to buses following the same routes. The placement of the ad determines who exactly they are looking to target.
Buses go where people go and can always find a crowd. your company will grab attention with a truly moving message. Advertising placed on the exterior of a transit vehicle is a circulating billboard continually traveling around the market displaying your message to the masses. Buses provide targeted routes; these outside messages are targeted at the captive consumers surrounding the bus, not the riders. However, if you want to target bus riders, inside vehicle advertising space is available.
King Display – Placed on the driver side of the bus, targets vehicular traffic
Queen Display – Placed on the passenger side between the doors, targets pedestrian traffic
Tail Display – Placed on the back of the bus
Headlight Display – Placed on the front of the bus
Full Wrap – The entire bus will be covered in a custom design, most impactful form of Bus Advertising
Interior Card – These are used to reach bus riders. The longer viewing time allows for more copy than standard posters and regular riders mean high frequency.
There are various other options based on what each Transit System will allow. Some other options may be: Michaelangelos, King Kongs, Ultra Super-Kings, Headliners, Half Wraps, Fullbacks, Digital Options, etc
Advantages to Outdoor Advertising
- Can’t be turned off, turned over, thrown out or ignored
- Works continually day and night
- Has a high reach and frequency
- Eliminates wasted Circulation
- Creates and maintains a highly visible company image
- Quickly builds brand awareness
- Provides your company presence in your competitor’s market area
- Easy to plan and produce for immediate impact
- Directs consumers to your business