• Outdoor can’t be turned off, turned over, or ignored

• Outdoor works continually day and night

• Outdoor has a high reach and frequency

• Outdoor eliminates wasted circulation by concentrating the advertising message in your market area

• Outdoor is BIG, BOLD, & COLORFUL

• Outdoor creates and maintains a highly visible and bold company image

• Outdoor quickly builds name brand awareness

• Outdoor provides your company presence in your competitor’s market area

• Outdoor advertising is extremely flexible, able to purchase small area coverage or complete market saturation

• Outdoor is easy to plan and produce for immediate impact

• Outdoor acts as a final reminder while potential customers are en route to making a purchase

• Outdoor is very cost effective, lowest cost per thousand impressions.