• Outdoor can’t be turned off, turned over, or ignored
• Outdoor works continually day and night
• Outdoor has a high reach and frequency
• Outdoor eliminates wasted circulation by concentrating the advertising message in your market area
• Outdoor is BIG, BOLD, & COLORFUL
• Outdoor creates and maintains a highly visible and bold company image
• Outdoor quickly
• Outdoor provides your company presence in your competitor’s market area
• Outdoor advertising is extremely flexible, able to purchase small area coverage or complete market saturation
• Outdoor is easy to plan and produce for immediate impact
• Outdoor acts as a final reminder while potential customers are en route to making a purchase
• Outdoor is